There's no shortcomings about connecting with your customers

Staying in touch with your customers and prospects is of paramount importance if you are to remain top of mind. And through our digital multi-channel marketing solutions, Intelligent Media can help personalise the entire user experience and create a one:one conversation.

It is easier to sell a product or service when you know the person you’re selling to. What they love. What they hate. We encourage more brand interaction by developing campaigns that will uncover this information.

And we’re not just proactive. We’re proactive by being reactive - a necessity to keep you ahead of the competition. We measure and analyse campaigns in real time providing you with the flexibility to adapt and revise thereby increasing the effectiveness of your campaign and generating greater uptake.

Unlike some of the outlandish statements made by some influential people throughout history, Intelligent Media doesn't believe in impossible. No, we believe in challenging the status quo.

Miles of open wire line was used for the long distance service between New York and Chicago in 1892.

Miles of phone cable spanning from Japan to the United Kingdom is the largest of its kind.

Trillion SMS's
sent in 2011.

Billion mobiles phones in use across the globe.

Million mobile phones purchased each month in Australia.

We'll introduce you to your new customers

In business there’s an old adage, “it’s not what you know, it’s who you know”. Well what if you could have both?

Having a great product or service is useless if you don’t have anyone to tell. Intelligent Media is committed to providing unique, innovative and cost-effective database solutions to increase your customer base.

Our databases allow you to generate successful campaigns to potential customers that meet your set of pre-defined criteria‚ whether it be by industry sector, location or turnover.

If you don’t have a large database of customers, you need to expand your database or perhaps you just want to tap into different markets then Intelligent Media can deliver accurate data that will give you the confidence that your campaign will hit the right target without breaking the bank.

Thanks to the unique combination of our print and creative teams, print based collateral can be completely dynamic. In other words, it can be customised and personalised in a way that is unique to each recipient.

Previously, businesses have had to produce generic and impersonal collateral, often with a lot of wastage, as it was too cost prohibitive to print multiple kinds that were tailored to a particular segment of their customer base. At Intelligent Media, we are able to cost effectively produce impactive, highly targeted and personalised print such as brochures, flyers, postcards, prospectuses, making the communication relevant and motivating recipients to respond.

Well, that's intelligent!

Worried that the promotional mail you send doesn’t even get opened? Our Intelligent Mailer gives you the ability to fully customise your envelope with graphics, variable data and images.

With letterboxes over-saturated with mail, standing out from the point of engagement is becoming harder to achieve. The power of personalisation that goes beyond a plain text name and address, is undeniable.

Testing shows response rates compared from static to personalised can jump from 3% to 25%. The more information you have on your customer, the more power you have.

Achieve more for less

It’s easy. The Intelligent Mailer is incredibly versatile. Simply start with the Self Mailer (envelope) and then tailor to suit your campaign. Intelligent Mailer’s can include a combination of:

Inserts used for flyers, letters, brochures or newsletters, inserts can be configured as 6pp DLs or stand alone A4s with each insert concertina folded (maximum 3 inserts).

Tip On used for business cards, reply paid envelopes, redemption vouchers, special offers, loyalty cards, you name it. Sizes can vary from 90mm x 40mm up to 145mm x 90mm.

In order to stay ahead of the curve, companies need to embrace and utilise technology. Now more than ever, businesses need to innovate or be left behind. We need to think differently.

Previously, businesses have had to produce generic and impersonal collateral, often with a lot of wastage, as it was too cost prohibitive to print multiple kinds that were tailored to a particular segment of their customer base. At Intelligent Media, we are able to cost effectively produce impactive, highly targeted and personalised print such as brochures, flyers, postcards, prospectuses, making the communication relevant and motivating recipients to respond.

Personalised URL's

Otherwise known as PURLs, Personalised URLs are microsites that are customised to and for each recipient. They are generated from a central repository of data utilising what you already know (or want to know) of the customer to personalise their experience.

PURLs are transactional and created in real-time ie. only when the recipient visits their website. Campaigns are tracked, measured and analysed in real-time allowing businesses to quickly respond to market trends and demands.

  • Simple marketing campaigns to promote new and relevant products or services
  • Simultaneous campaigns to the entire database where recipients view the campaign most relevant to them
  • Events and launch campaigns with automatically triggered emails, SMS and personalised print pieces
  • Dynamic websites that evolve based on the demands and input of the user
  • Database management allowing customers to update and add details thereby maintaining a qualified database
  • Database acquisition allowing prospects to register their details for events, offers or future communications
  • Ordering portals that enable customers to log in and place orders

EDM's

EDM or Electronic Direct Mail is an incredibly cost effective way to stay in touch with customers. And unlike the typical broadcast emails that hit your inbox each day, our EDMs are designed to be read.

By sending cleverly personalised emails that are relevant to the needs and wants of recipients, open, response and click through rates are dramatically increased. Emails can be also be segmented meaning multiple campaigns can go out simultaneously with the content and visual elements customised based on what we know of the recipient.

Intelligent Media thoroughly test the most popular email clients to ensure that consistency is maintained irrespective of where and how it is viewed. We track, measure and analyse opens, bounces and click throughs to provide valuable insights into customer behaviours.

There is a common misnomer that data driven multi channel campaigns are designed to replace your current marketing initiatives. In fact it is quite the opposite. They are complimentary.

Well, that's intelligent!

There is a common misnomer that data driven multi channel campaigns are designed to replace your current marketing initiatives. In fact it is quite the opposite. They are complimentary.

Multi channel marketing means just that - using multiple mediums to engage the audience. What makes our campaigns different is that all initial advertising streams endeavour to drive prospects and recipients to a PURL, if we already have a database or a Response URL (RURL) if there is no database. The reason for this is that all information is kept in one single, centralised database that can be used to engage future campaigns.

For those companies that have existing CRMs or similar, the database is shared to ensure that your business has the latest information at their disposal.

Personalisation

FOLIO

Advent One PureSystems
Macro Pro
Hufcor Autospec
Master Builders
Telstra Lanyards
Jeep

Get in touch

If you have a project you'd like to discuss, big or small, we'd love to hear from you.

Use this contact form to get in touch, or if you like doing things a bit old school...

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+ 61 3 9706 3800

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20 Fiveways Blvd
Keysborough VIC 3173

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20 Fiveways Blvd
Keysborough VIC 3173
03 8676 7800

Intelligent Media

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