Computer Merchants are an IBM Premier Business Partner that has forged a reputation as the most proactive, customer focused and service driven ICT partner in the country.
Flexter to the rescue
As part of the rollout for IBM’s PureFlex Systems, Computer Merchants wanted to launch a campaign that would enable recipients to interact and have some fun, whilst educating the market on the benefits.
The idea of Flexter was generated where users were sent plastecine and were invited to mould their very own Flexter, post it onto Facebook and go in the running to win a prize.
There was an overwhelming reaction by recipients posting their photos on Facebook. As a result, the Flexter campaign was nominated for an award at the Global IBM Partnerworld event in Las Vegas.
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