Advent One is an award winning IBM Premier Business Partner specialising in sustainable IT solutions across Business Solutions, IT Infrastructure and Fraud & Compliance.
IBM PureSystems is a smarter, faster, simpler, integrated cloud solution.
As part of the launch, Advent One embarked on a tele-marketing campaign to create a database of prospects. Each prospect was to then receive a personalised direct mail piece.
The result was a small box designed to look like the front of the PureFlex machine and when opened, cleverly revealed the USB. The USB had informative PDFs pre-loaded that, with simple links, would ultimately drive recipients to their website.
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